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Creative & Cultural Skills: Ambassadors for Growth

creativeCreative & Cultural Skills will work to address employers’ lack of knowledge about how to identify and address their own training needs and to provide tailored support for hard-to-reach employers, including SMEs and sole traders, by putting in place a network of ‘Ambassadors for Growth’. These will be sector experts embedded in industry, working with Creative & Cultural Skills and with training providers.

The Ambassadors will identify and address individual business skills needs and signpost new and existing products and services. This face-to-face practitioner model will increase employer ambition and engagement by providing tailored skills assessment and highlighting realistic solutions. The Ambassadors will undertake employer visits and coordinate workplace careers events for a total of 47,000 13-16 year olds in England. 

Return on Investment

  • A sustainably-funded, cross-England network of experienced practitioners providing face-to-face diagnostic skills assessments and tailored support to address business’ individual training needs.
  • Over 47,000 young people engaged in employer-led careers events

UK Commission investment:  £1,416,470
Employer/Other Investment:  £626,760
Employer/Other in-kind investment: £767,589

Further Information
For more information about this project please contact:

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