Applying the Learning from Customer Empowerment Models Operating in Other Industries to the Post-16 Employment and Skills Sector
This report explores a wide range of approaches to increase empowerment among customers for services as diverse as rail travel and the purchasing of white goods this report examines the potential of these processes to be applied to the Post-16 Employment and Skills Sector - as well as referring to cases where this is already taking place.
Applying the Learning from Customer Empowerment Models Operating in Other Industries to the Post-16 Employment and Skills Sector (PDF, 631 Kb)
Published July 2010
Eight distinct models of customer empowerment are identified in this report: customer driven; market driven; marketing driven; market research or Customer Relationship Management (CRM) data-driven; government driven; regulator driven; self-regulated; and self declared. The advantages, disadvantages and potential for cross-over of each of these into the Post-16 Employment and Skills Sector is also discussed.
This report has served as a useful document for the ‘Ambition 2020: skills, jobs growth’ paper. It will also be considered when writing future documents on the topics that it discusses.
