Investors in People Research on the New Choices Approach – Executive summary
This executive summary presents the key findings and implications for action from the New Choices approach to Investors in People research.
Investors in People Research on the New Choices Approach: Executive summary (PDF, 244 Kb)
Published June 2011
Investors in People (IIP) is a business development tool that was first launched in 1990. Organisations need to meet 39 evidence requirements as set out in the IIP Standard to become IIP accredited.
The New Choices approach to IIP was introduced in May 2009 to provide greater flexibility and customisation of IIP to an employer’s priorities and goals. It also recognises organisations which meet additional evidence requirements through Bronze, Silver and Gold awards.
This project, undertaken by HOST Policy Research, identifies the impact of New Choices approach on attitudes towards and the take up of IIP. It will inform future strategy for IIP and support the Commission in meeting longer-term objectives for IIP.
The research included stakeholder interviews, an e-survey of employers engaged with the New Choices approach, and case study work with employers to add depth to the understanding of how New Choices was working.
The research found that the introduction of the New Choices approach involved further development of the established IIP brand through customisation, graduated recognition and benchmarking as well a shift in the role of IIP specialists. The main reasons employers gave for engaging with the extended framework under New Choices were: to recognise existing practice; to provide a business development tool; and to demonstrate excellence to customers.
The report identifies areas for potential future activity, including: targeted marketing of IIP to smaller organisations; increased use of IIP Champions and Employer Representatives; greater links with the wider business and labour market infrastructure; and further consideration of how the award levels are promoted.
